Question

Promotional expenses at the maturity stage of the product life cycle are often directed towards:

A creating demand for the product class Correct Answer Incorrect Answer
B contests and games Correct Answer Incorrect Answer
C creating primary demand Correct Answer Incorrect Answer
D gaining new distributors Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Promotional expenses in the maturity stage often are directed towards contests or games to keep people using the product and price competition continues through cents-off coupons.

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