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Under section 181 of the Companies Act, the Board of Directors of a company may contribute to bona fide charitable and other funds; for contributions exceeding 5% of its average net profits for the three immediately preceding financial years, approval at company general meeting is required.
IKEA, Walmart, Big Bazaar, and Easy Day are all examples of a(n) ________.
Mixed branding is a branding strategy:
Marketing research attempts to identify and define both marketing _____ and _______.
The notion of whether the research measured what was intended to be measured is referred to as:
The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confuse...
A CRM is only effective if it includes:
In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands, this is referred to as a(n).
Brokers are independent firms or individuals whose principal function is to:
The type of need which is clearly specified by the customer is known as ___________.
The data accumulated by a public safety officer who measures the speed of all the cars that pass a given point is referred to as _______ data.