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Mens rea is a legal term that generally refers to the guilty mental state, the lack of which negates the crime situation on any given occasion and is one of the most important aspects of criminal liability. Only when an act is done intentionally that is prohibited by law is it considered a criminal offence. Only when an act is committed with a guilty conscience does it become criminal. Latin maxim ‘actus non facit reum nisi mens sit rea’—the act does not render one guilty unless the thought is also guilty—expresses the essential concept of the principle of mens rea.
_____________ marketing concept focuses on delivering customer satisfaction along with improving the consumer's and the society's well-being.
Coupons and sales are frequently used marketing tactics in which form of competition?
Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending is classified as:
Observing people and asking them questions are two ways to obtain:
Social media deliberately seek to ensure that the message does not end with an individual receiver. Social media seek to reach __________.
Which of the following is a commonly used method of classifying retail outlets?
Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, ...
A message is conveyed by means of a _____ such as a salesperson, advertising media, or public relations tools.
Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be descr...
