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    Question

    Which is correct about Triple bottom line of the

    company?
    A Income, Investment and Incentives Correct Answer Incorrect Answer
    B Earning, Investment and Assets Correct Answer Incorrect Answer
    C Profit, People and Planet Correct Answer Incorrect Answer
    D Profitability, Liquidity and Solvency Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    The phrase ā€œthe triple bottom lineā€ was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. His argument was that companies should be preparing three different (and quite separate) bottom lines. One is the traditional measure of corporate profitā€”the ā€œbottom lineā€ of the profit and loss account. The second is the bottom line of a company's ā€œpeople accountā€ā€”a measure in some shape or form of how socially responsible an organisation has been throughout its operations. The third is the bottom line of the company's ā€œplanetā€ accountā€”a measure of how environmentally responsible it has been. The triple bottom line (TBL) thus consists of three Ps: profit, people and planet.Ā  The law does not distinguish between the business and its owners. Ā 

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