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    Question

    Which factor primarily contributed to the increase in

    rural FMCG demand during the July-September quarter, according to NielsenIQ’s report?
    A Reduction in urban demand Correct Answer Incorrect Answer
    B Price reduction across all FMCG products Correct Answer Incorrect Answer
    C Increased volume growth driven by staple categories Correct Answer Incorrect Answer
    D Expansion of e-commerce in rural areas Correct Answer Incorrect Answer
    E Direct government subsidies to rural consumers Correct Answer Incorrect Answer

    Solution

    The FMCG sector saw a boost in rural demand, with volume growth in staple categories like edible oils, packaged atta, and spices, despite price increases. This trend indicates rural consumers’ resilience and preference for essential items, driving FMCG growth.

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