Which payments app has  partnered with NITI Aayog’s

Solution

BharatPe under its corporate social responsibility initiative BharatPe Cares has partnered with NITI Aayog’s Women Entrepreneurship Platform (WEP) to support women entrepreneurs in the country. The core focus area will be to facilitate the development of a first-of-its-kind aggregator platform that gives access to peer support, mentorship, networking channels and learning resources to women entrepreneurs.    The initiative is under BharatPe’s company PAYBACK’s CSR programme. BharatPe had acquired PAYBACK – a multi-brand loyalty programme in 2021 from American Express and ICICI Investments Strategic Fund. With this in mind, the partnership aims to address the constraining barriers faced by women entrepreneurs across the landscape in India and facilitate a level playing field wherein women enjoy equal opportunities for growth.