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The Department of Consumer Affairs ( DoCA ) has launched “ Jagriti ”, a mascot for empowering consumers and generating awareness of their rights. Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by the consumers. The “ Jagriti ” mascot will be used to generate consumer awareness about various themes of the Department. Jagriti mascot shall be shown along with tagline “ Jago Grahak Jago ” in all its media campaigns.
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