Question
As per the recent annual report of ‘Hotels 50
2022’, which of the following hotel brand of India became world’s strongest hotel brand?Solution
Brand Finance has released the ‘Hotels 50 2022’ annual report. As per the report, Indian Hotels Company's Taj has been rated the world’s strongest hotel brand while Hilton (brand value up 58 per cent to US$12.0 billion) has extended its reign as the world’s most valuable hotels brand. Taj received an overall Brand Strength Index of 88.9 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.
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