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      Question

      Which of the following tasks best describes the

      directing function being performed by a marketing department manager in the organisation? Refer to the following information to answer the next 4 questions Management has been described as a social process involving responsibility for economical and effective planning and regulation of operation of an enterprise in the fulfillment of given purposes. It is a dynamic process consisting of various elements and activities. These activities are different from operative functions like marketing, finance, purchase etc. Rather these activities are common to each and every manger irrespective of his level or status. Different experts have classified functions of management. According to George & Jerry, “There are four fundamental functions of management i.e. planning, organizing, actuating and controlling”. According to Henry Fayol, “To manage is to forecast and plan, to organize, to command, & to control”. Whereas Luther Gullick has given a keyword ’POSDCORB’ where P stands for Planning, O for Organizing, S for Staffing, D for Directing, Co for Co-ordination, R for reporting & B for Budgeting. But the most widely accepted are functions of management given by KOONTZ and O’DONNEL i.e. Planning, Organizing, Staffing, Directing and Controlling. Source:  www.managementstudyguide.com
      A Laying out the sales strategy for the quarter Correct Answer Incorrect Answer
      B Finalising the advertisement runs for the company’s product Correct Answer Incorrect Answer
      C Studying the sales from various regions and how much they vary against the projected sales Correct Answer Incorrect Answer
      D Encouraging the team to win more free foreign trips incentive given by the company Correct Answer Incorrect Answer
      E Redesigning the regional sales teams and hiring some lateral employees Correct Answer Incorrect Answer

      Solution

      Encouraging the team is a form of motivation which forms the part of the directing function in management.

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