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Based on level of activity or capacity utilization, budgets are classified as follows: Fixed Budgets – is prepared keeping in mind one level of output. It is a budget which is designed to remain unchanged irrespective of the level of activity attained. If actual output differs from the budgeted level of output, variances arise. Flexible Budgets – It is designed to change in relation to the level of activity attained. Flexible budgets are prepared in those companies where it is extremely difficult to forecast output and sales with accuracy.
The bundling of one company's multiple brands into a single marketing effort aimed at a common consumer group is called:
A store offering longer operational hours, drive-through windows, delivery services, and electronic shopping is addressing ________ issue of its customers.
A dealer is another more imprecise term for each of the following EXCEPT:
A dishwash liquid manufacturing company comes up with mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon a...
L'Oréal created an advertisement for its Visible Life makeup. The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a:
Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis...
The type of need which is clearly specified by the customer is known as ___________.
Which of the following is an attribute of selling?
Smart systems are
Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behaviour, and responses to promotions is called: