Which process is being referred to in the above passage?

strong >Read the following passage and answer the next 4 questions A very important process in an organization is the act of transferring information from one place, person or group to another which involves at least one sender, a message and a recipient.   It may sound simple, but it can be a complex process, if not properly performed. The transmission of the message from sender to recipient can be affected by a huge range of things. These include our emotions, the cultural situation, the medium used, and even our location. The complexity associated with this process, requires good skills in employees to ensure its effectiveness, accuracy and efficiency.