Question
Which curve is known as the
willingness-and-ability-to-pay curve?Solution
Demand curve can be considered as the willingness-and-ability-to-pay curve. It shows the maximum price a consumer is willing to pay for that quantity of a good or service. The maximum price a consumer is willing to pay for that quantity of a good or service is the measure of marginal benefit that the consumer receives for that unit of output. As the quantity available increases, the marginal benefit of each additional unit falls and the highest price the consumer is willing and able to pay also falls. Â
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