United Nations’ Human Development Index was released recently. Published by the United Nations Development Programme (UNDP), it is a statistical tool used to measure a country’s overall achievement in its social and economic dimensions. The social and economic dimensions of a country are based on the health of people, their level of education attainment and their standard of living. For the first time, the United Nations Development Programme introduced a new metric to reflect the impact caused by each country’s per-capita carbon emissions and its material footprint, which measures the amount of fossil fuels, metals and other resources used to make the goods and services it consumes. This metric is called- the Planetary Pressures-adjusted HDI, or PHDI. India dropped two ranks, standing at 131 out of 189 countries.
Consumer-generated online marketing efforts to negatively promote brands and companies for which they are non-fans are known as ___________.
When Toyota featured images from the World of Warcraft game in a TV commercial, it demonstrated that World of Warcraft has a high degree of __________ a...
The means by which the advertising message is communicated to the target audience is through:
The objectives of a customer relationship management strategy must consider a company’s specific situation and its:
The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
Which of the following statements about the terms used for marketing intermediaries is true?
IKEA, Walmart, Big Bazaar, and Easy Day are all examples of a(n) ________.
L'Oréal created an advertisement for its Visible Life makeup. The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a:
Consumers have more difficulty evaluating services than they do products; the difficulty results from the:
The concept of is the fundamental concept underlying all marketing activities.
