SWOT analysis is done by managers to help evaluate various options and make a decision. What does O in SWOT stand for?

SWOT analysis is a tool that helps a manager study a situation in four quadrants: ·         Strengths: Where does the organization excel compared to its competition? Consider the internal and external strengths. ·         Weaknesses: What could the organization improve?  ·         Opportunities: How can the organization leverage its strengths to create new avenues for success. How could addressing a specific weakness provide a unique opportunity? ·         Threats: Determine what obstacles prevent the organization from achieving its goals.