A group decision-making process which forbids

Solution

Brainstorming is a technique by which a group attempts to find a solution(s) to a specific problem by amassing ideas spontaneously (Osborn, 1953). It is a highly effective technique for maximising group creative potential, not only to generate ideas but also to determine which ideas are most likely to succeed in a specific area of interest Five basic principles are generally known. Their goal is to eliminate all restrictions and alternatively stimulate the creation of new ideas:

• Pleasant atmosphere  - it is important to induce a creative climate and pleasant environment, and properly plan whole meeting
• Focus on quantity  - the more ideas, the more likely they will contain quality design solutions
• No criticism  - no restrictions exist, we postpone criticism until later to not hamper the flow of ideas and suggestions
• Unusual ideas are welcome  - a new way of thinking, we generate ideas regardless of their reality, logic, rationality
• Combination and improvement of the already formed ideas  - “13 +1 = 3”, ideas are formed by cooperation between the team