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    Question

      A group decision-making process which forbids

    negative feedback on any suggested alternative by any group member until all members have presented alternatives is known as
    A Groupthink Correct Answer Incorrect Answer
    B Brainstorming Correct Answer Incorrect Answer
    C the Delphi technique Correct Answer Incorrect Answer
    D the Nominal Group technique Correct Answer Incorrect Answer
    E the Devil Advocate technique Correct Answer Incorrect Answer

    Solution

    Brainstorming is a technique by which a group attempts to find a solution(s) to a specific problem by amassing ideas spontaneously (Osborn, 1953). It is a highly effective technique for maximising group creative potential, not only to generate ideas but also to determine which ideas are most likely to succeed in a specific area of interest Five basic principles are generally known. Their goal is to eliminate all restrictions and alternatively stimulate the creation of new ideas:

    • Pleasant atmosphere  - it is important to induce a creative climate and pleasant environment, and properly plan whole meeting
    • Focus on quantity  - the more ideas, the more likely they will contain quality design solutions
    • No criticism  - no restrictions exist, we postpone criticism until later to not hamper the flow of ideas and suggestions
    • Unusual ideas are welcome  - a new way of thinking, we generate ideas regardless of their reality, logic, rationality
    • Combination and improvement of the already formed ideas  - “13 +1 = 3”, ideas are formed by cooperation between the team

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