Question

A plant has one binding bottleneck: a heat-treating oven (hours limited). Product P and Q both consume oven time; material is the only truly variable cost in the short run. P has higher gross margin per unit, but lower throughput per bottleneck hour than Q. Demand for both exceeds capacity; fixed costs are committed. Which production plan maximizes short-run profit?

A Prioritize P because its unit margin is higher.
B Prioritize Q because throughput per bottleneck hour is higher.
C Split capacity 50:50 to diversify risk.
D Produce to equal contribution per unit of material.
E Shift to the product with lower setup times regardless of throughput.
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