Question
Gamma Textiles Ltd. manufactures a single product with
the following cost structure: • Selling Price per unit: ₹500 • Variable Cost per unit: ₹300 • Fixed Costs per month: ₹8 lakh • Normal monthly sales: 5,000 units Due to a market recession, demand is expected to fall to 1,500 units/month. The company has the option to shut down temporarily, in which case fixed costs would reduce to ₹2.5 lakh/month (as unavoidable fixed costs). Based on marginal costing principles, what should the company do?Solution
Comparison of Two Scenarios: ✅ If the firm continues operating: • Contribution = ₹3,00,000 • Fixed cost = ₹8,00,000 • Net loss = ₹(5,00,000) ✅ If the firm shuts down: • Contribution = ₹0 • Fixed cost (unavoidable) = ₹2,50,000 • Net loss = ₹(2,50,000) Since loss is lower in shut-down mode (₹2.5L < ₹5L), the firm should still shut down temporarily.
When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a(n) ____...
In principle, all goods and services are valued at _______, that is, inclusive of all taxes.
Hyperglobal Mart has been opening an increasing number of stores in areas where the ‘millennials' generation makes up a large proportion of the popula...
Coupons, sweepstakes, and samples are examples of:
In terms of the communication process, the source is:
All of the following are described as best practices for companies using social media as part of their strategy, except:
Shoplifting is an example of when consumers do not adhere to:
Kodak & Fuji control the majority of sales for amateur photographic film. This exemplifies the competitive situation called:
L'Oréal created an advertisement for its Visible Life makeup. The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a:
For which of the following products is perceived risk likely to exemplify psychosocial risk for a female who has just taken her first job after college ...