Question
Which of the following techniques was developed by
Kaplan and Norton?Solution
The Balanced Scorecard is a strategic performance management tool that was introduced by Robert S. Kaplan and David P. Norton in the early 1990s. It provides a balanced and comprehensive view of an organization's performance by measuring and monitoring both financial and non-financial aspects of its operations. The Balanced Scorecard typically includes a set of key performance indicators (KPIs) and measures related to various perspectives such as financial, customer, internal processes, and learning & growth. This framework helps businesses align their strategic objectives, track performance against targets, and make informed decisions to improve overall performance and effectiveness.
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