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The steps of new product development typically include: a. Creation of ideas: Generating potential product concepts through brainstorming, market research, or innovative thinking. b. Screening of ideas: Evaluating and filtering the generated ideas to identify those with the most potential for further development. c. Business analysis: Assessing the viability of the product ideas from a financial, market, and strategic perspective to determine if they align with the organization's goals and objectives.
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