Question

Which pricing strategy involves setting a high initial price to target price-insensitive segments and maximize revenue?

A Economy pricing Correct Answer Incorrect Answer
B Market penetration pricing Correct Answer Incorrect Answer
C Market skimming pricing Correct Answer Incorrect Answer
D Psychological pricing Correct Answer Incorrect Answer

Solution

Explanation: Market skimming involves setting a high initial price to target consumers who are less price-sensitive, allowing the company to maximize revenue.

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