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    Question

    Which pricing strategy involves setting a high initial

    price to target price-insensitive segments and maximize revenue?
    A Economy pricing Correct Answer Incorrect Answer
    B Market penetration pricing Correct Answer Incorrect Answer
    C Market skimming pricing Correct Answer Incorrect Answer
    D Psychological pricing Correct Answer Incorrect Answer

    Solution

    Explanation: Market skimming involves setting a high initial price to target consumers who are less price-sensitive, allowing the company to maximize revenue.

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