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      Question

      . ……………………is an idea, practice or object

      that is perceived as new by an individual or other unit of adoption.
      A Diffusion Correct Answer Incorrect Answer
      B Innovation Correct Answer Incorrect Answer
      C Plan Correct Answer Incorrect Answer
      D Interest Correct Answer Incorrect Answer
      E Conviction Correct Answer Incorrect Answer

      Solution

      An innovation is an idea, practice or object that is perceived as new by an individual or other unit of adoption. The perceived newness of the idea for the individual determines his or her reaction to it.  The "newness" aspect of an innovation may be expressed in terms of knowledge, persuasion or a decision to adopt.

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