why this statement is false:
If not comparing then a company will aim for both effiency and effectiveness
effiency does not mean it will lead to effectiveness... efficiency means doing the task n the correct manner... while effective means, doing those task which will actually lead to the achcievement of goals
so for example, if your goal is to clear RBI exam.. u may study each and every guideline by RBI by heart (that is u are efficient) but u may still not clear the exam as you have left out many other important things asked in the exam, like covering other subjects like QRE or govt. schemes (i.e. your study was not effective)...
As such efficeiency did not lead to effectiveness